Alex Winterbotham is a leading British producer working at the nexus of immersive technology and live experience.

Alex specialises in the blending of emerging technologies (such as mixed reality and AI) within live, physical performance settings such as museums, galleries, events and theatres.

Previous projects have included leading roles on the high profile 'Audience of the Future' (Immersive Arcade, 2020-21), SURGE (Glasshouse International Centre for Music, 2022), as well as major branded activation work for Department for Transport (Pint Block, VMLY&R) and Vodafone’s 5G Haptic Tackle world-first (2021).

Alex has worked previously at companies including Imagination, Ogilvy, Warner Bros, Digital Catapult, Factory 42 and VML.

He currently leads production at award-winning immersive studio consultancy OmBeond, where he is also MD.

He regularly speaks at conferences and symposiums about some of the challenges and opportunities involved in working in the immersive space, and is currently producing a podcast about immersive projects in Britain.